Yellow Pages launches new food and dining mobile app YP Dine (2015)

By Stephanie Dickison Yellow Pages, a leading digital media and marketing solutions company in Canada that acquired Dine.TO and Bookenda last December, has launched an innovative new mobile app YP Dine. While searching for eateries by names and location is available, diners can also select choices based on activity, time or occasion such as "lunch with coworkers," "late night eats," and "happy hour." "Consumer mobile media is a key focus of Yellow Pages in 2015 as we rapidly grow our platforms and audience and YP Dine is the first in a series of new lifestyle apps we’ll be issuing this year," said Nicolas Gaudreau, Chief Marketing Officer of Yellow Pages. "In the dining segment, there’s a need for a simplified product to help people make new dining discoveries or easily find ideas or suggestions without having a specific location or cuisine in mind. YP Dine offers a content-rich experience that facilitates dining decisions and actions such as reservation and transaction." The app is no doubt going to become known for the best picks or "playlists" by local chefs or restaurant owners, sharing their favorite Toronto eateries and dishes. It also allows users to place real-time reservations through Bookenda. YP Dine is currently available in Toronto, Montreal, Vancouver and Calgary, with more cities to be added. It can be downloaded  for iPhones via the App Store or at yellowpages.ca/dine. Coming soon: place and pay for orders directly from the app.