Schedule Free Consultation! Coaching is the unlocking of a person's human potential to maximise his or her own performance. It is assisting them to learn rather than teaching them.What is a Coach?When you think of a coach, you probably imagine the athletic kind, whether that's a high school gym teacher or the coach of a professional sports team. Life coaches are similar in some ways -- their job is to get the best out of their team (in this case: you) and their goal is to inspire traits and teach skills necessary for success. Where an athletic coach focuses on things like physical strength, endurance, and perseverance, a life coach's domain is confidence, responsibility, organization and personal satisfaction. A coach is a guide, someone who's been where you are and has developed effective strategies for dealing with all the hurdles life can throw at you.more...See more text